{"id":721,"date":"2013-08-01T18:11:18","date_gmt":"2013-08-01T16:11:18","guid":{"rendered":"http:\/\/www.ddinteractiva.com\/noticias\/?p=721"},"modified":"2015-11-03T18:11:33","modified_gmt":"2015-11-03T16:11:33","slug":"ddinteractiva-renovates-the-image-of-solfrio-for-la-vuelta-a-espana-2013","status":"publish","type":"post","link":"https:\/\/www.ddinteractiva.com\/noticias\/en\/ddinteractiva-renovates-the-image-of-solfrio-for-la-vuelta-a-espana-2013\/","title":{"rendered":"DDInteractiva renovates the image of Solfr\u00edo for La Vuelta a Espa\u00f1a 2013"},"content":{"rendered":"<p>The marketing and Internet content-production agency, <strong>DDInteractiva<\/strong>, has renovated the online image of <strong>gazpacho<\/strong> from Andaluc\u00eda (cold vegetable soup, mainly tomatoes), one of the brands consolidated in the gastronomy of Andaluc\u00eda <strong><a title=\"Patrocinador de La Vuelta a Espa\u00f1a 2013\" href=\"http:\/\/vimeo.com\/73124979\" target=\"_blank\">that sponsors La Vuelta Ciclista a Espa\u00f1a 2013<\/a><\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>This company, Alimentaria de Andarax S.L, has commissioned DDInteractiva to <strong>make a 360\u00ba turn<\/strong> in the image of this brand with the purpose to show the excellent qualities of gazpacho, which is made from completely natural products.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/h2svlR1oGfw?rel=0\" width=\"620\" height=\"349\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>DDInteractiva has made the <strong>web<\/strong> of <a title=\"Gazpacho Solfr\u00edo\" href=\"http:\/\/www.solfrio.net\/\" target=\"_blank\">Solfr\u00edo\u00a0gazpacho\u00a0<\/a> keeping in mind families as main consumers without forgetting that it is an ideal drink for sports people, too.\u00a0<strong>The web designer and audiovisual producer, Jos\u00e9 L\u00f3pez<\/strong>, ensures that \u201cwe also made an advertising spot as part of the official web content with the objective to transmit the sensation of having a <a title=\"spot Solfr\u00edo\" href=\"http:\/\/vimeo.com\/73124978\" target=\"_blank\">fresh, natural and vitamin-rich product<\/a>\u201d.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/f3gkIh__R78?rel=0\" width=\"620\" height=\"349\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Apart from the Sofr\u00edo gazpacho web, DDInteractiva has developed a<strong> landing page<\/strong> for the <a title=\"Patrocinio de La Vuelta Ciclista a Espa\u00f1a 2013\" href=\"http:\/\/www.solfrio.net\/patrocinio\/\" target=\"_blank\">sponsorship of La Vuelta Ciclista a Espa\u00f1a 2013<\/a>, which, in turn, includes another advertising spot particularly focussed on sports people as consumers.<\/p>\n<p>In short, the <strong>new Solfr\u00edo online image<\/strong> meets two objectives: reaching gazpacho consumers and positioning this cold soup as a refreshing drink for cyclists.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing and Internet content-production agency, DDInteractiva, has renovated the online image of gazpacho from Andaluc\u00eda (cold vegetable soup, mainly tomatoes), one of the brands consolidated in the gastronomy of Andaluc\u00eda that sponsors La Vuelta Ciclista a Espa\u00f1a 2013.<\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[225],"tags":[],"class_list":["post-721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/posts\/721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/comments?post=721"}],"version-history":[{"count":1,"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/posts\/721\/revisions"}],"predecessor-version":[{"id":722,"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/posts\/721\/revisions\/722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/media?parent=721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/categories?post=721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ddinteractiva.com\/noticias\/wp-json\/wp\/v2\/tags?post=721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}