DDInteractiva reveals the digital marketing actions

To start, it is necessary to make use of technologies and platforms such as web sites, electronic mail, web applications, mobile applications, online stores and social networks. As the needs of every customer are different, customised solutions aimed at segmented target markets should be applied. This is one of the advantages of digital marketing, whose actions can be focussed on content marketing with search engines optimization (SEO) and search advertising (SEM), among others.

Raúl López, DDInteractiva Analyst and Programmer, explains that regarding SEO “what worked before, now it is penalised. In the past, it was based on “tricks” that now they are not working”. Therefore, he makes clear that currently, quality contents, both photos and videos and texts, prevail. Thus, an SEO strategy is not absolutely good without an associated content strategy.

Browsers propose tools on SEM and on how to optimise visibility of our web on the Internet through an investment on advertising. In the Digital Marketing and Social Media Workshop of the University of Almería, DDInteractiva has also explained how to design a campaign, create advertisements and manage PPC (Pay Per Click) and CPC (Cost Per Click) bidding.

López has pointed out that both SEM and SEO are friends. It is to say, both actions should be related in a coordinated way in a marketing strategy”.

To finish, he has pointed to the digital market benefits such as: competing with anyone, fast return on investment if the campaign is optimised and segmented traffic to our web site driven. These benefits can be achieved if there is a constant optimization and well planned bidding; if not investment can be very high.

Marketing students, entrepreneurs and professionals have attended the Digital Marketing and Social Media Workshop of the University of Almería where DDInteractiva has put forward, together with other companies, the actions to be implemented in a digital marketing strategy.