In order to generate business on the Internet, we must start from a solid web 13 March, 2014Eventsddinteractiva The University of Almería, has held a workshop about the Internet and social networks organised by the Fundación Mediterránea (Mediterranean Foundation), Servicio Universitario de Empleo (University Employment Service) and DDInteractiva agency. People responsible for this marketing and Internet content-production agency ,Quique Gómez and José Salmerón, have talked about how to improve the online presence of anonymous users and companies. All starts by having a solid web, among other things, to generate business on the Internet. Gómez and Salmerón have provided data on the increase of e-commerce registered in our country during the last years. They have also explained some “harmful lies”. Like, for example, it is necessary to be on the Internet or social networks generate business. None of these two ideas is true. “It is better not to be on the Internet if having a bad web”, said Salmerón. According to Gómez and Salmerón, the key to obtain good results is to have an appealing and easy to use web. Both digital businessmen have explained that self-generated pages “do not work” and webs are to feed with contents (photographs, videos, texts) specifically created for the website. DDInteractiva has also highlighted that companies should measure the results on their presence constantly and carefully. This is particularly recommended to companies commercialising their products on the Internet. The web designer and audiovisual producer, José López, ensures that “that control should be made every day in order to improve what fails, because users entering a web and they do not like it, is a lost customer for ever”.