Catlike commissions the new audiovisual image of its Mixino helmet 23 May, 2014Videosddinteractiva Catlike has been consolidated as a leading company in the production of complements for cyclists developing high quality products such as the Mixino helmet. Recently, the Spanish company has reached an agreement with DDInteractiva for making seven audiovisuals with the objective to present the Mixino helmet, an innovative product in the market because of its composition of graphene, which provides resistance and safety. DDInteractiva has given Catlike an audiovisual image based on a cinematographic look, in which Alejandro Valverde and Movistar Team recommend the Mixino helmet highlighting the qualities of its unique design, for both its ventilation system and protection for the cyclist. Editing of the videos is of the documentary type. The Designer and Web Producer, José López, ensures that “we have contrasted the interviews to highlight the figure of cyclists as the main characters of the video. This is the reason why they are made at a single camera and completely still”. The multinational company, which operates in around fifty countries, will broadcast the audiovisuals in England, United States, Germany, France, Italy and in Spanish speaking countries.