The New application connects the listener with the online radio 12 May, 2014Appsddinteractiva By now it is normal to find users who download applications for anything. In fact, downloading mobile applications has increased by 59% in 2013, compared to the year before. However, hosting applications in Smartphones does not mean that these applications are used. The application simplicity is the key for success, particularly in streaming applications for online radios. The marketing and Internet content-production agency, DDInteractiva, has developed the New application for online radios to connect with listeners. The tool, which is already used by the Argentinean radio channel New FM of San Rafael (Mendoza), downloadable at Google Play, is completely customizable for each online radio. DDInteractiva technical team can adapt it to each channel depending on the broadcasting system and characteristics of the server using the radio for its online broadcasting. The DDInteractiva Analyst and Developer, Raúl López, ensures that “the purpose is that every online radio has its own streaming application instead of being included in a website with countless channels classified by categories”. New has advantages regarding brand image and interactivity with listeners. In addition to this, technologically it is fast loading and has a clear sound, a quality highlighted by the users. The New application breaks the trend of reloading the applications of complex functionalities. Then, it can be described as a simple and accessible application, with a very intuitive interface for the user. Moreover, New facilitates participation of the audience in the sound contents as from its environment opinions, photographs and material can be shared in the different social networks such as Facebook and Twitter. The app is available for all Android-system devices, even the ones with older versions. Consequently, listeners are not limited to their mobile technology. Soon it will be published in iOS.