The video as a commercial strategy for your company 7 July, 2014Videosddinteractiva Although commercial videos are not widely used in Spain, in the United States 80% of business people use it in their sales plans, according to several studies. One of the reasons is that Youtube is the second most used browser with 4 thousand million visits every day, after Google. Another reason is that videos help retain the content better as 90% of the information received by our brain is visual. DDInteractiva has created the new commercial video for Shoppingweb, the online shop platform reaching retail shops with a fast and effective service. The audiovisual is going to be a part of the commercial strategy of the company in order to attract new customers. This online business platform believes in the potential of videos for companies, brands and products. And, apart from help positioning, it is the best way to stand out within so much noise on the net. Before making an audiovisual, it is important to consider these points that will help us create a quality video. Explaining the most important things in a short time. The quality of a video is not measured by the time it takes. Videos should catch people’s attention easily being aware that the viewer has short time and many external stimuli. The estimated duration of the viewer attention is two minutes. Knowing what we want to say well. Defining which objectives we want to achieve with the video and the public the video is aimed at will help specify the message. If we use simple and dynamic language, communication will be more effective. Taking maximum care of locations. The space where the video is recorded is fundamental to communicate and create an atmosphere. The place surroundings and lighting are necessary to be studied in order to generate the effect wanted. Not being afraid of cameras. Thinking that we have possible customers in front of us and there is only one opportunity to convince them may be a great help to forget the camera and control our nerves. Speaking naturally never fails. Overacting may generate distrust, this makes us look ridiculous. Recording with the best equipment. The technical quality of the recording is essential to obtain a professional video, with regard to image and sound. Having a good technical equipment is as important as using it correctly by qualified personnel. Trying to make a difference in the post-production. If we plan the post-production and use a professional technical equipment, we will obtain images and plans that will be easily edited thanks to their quality. Post-production should enrich the video, it should not be used for correcting deficiencies in the recording. Following the script. The script is the roadmap expressing the objective of the video. It is to say, the audiovisual format, message, locations, speakers, plans and their duration and voice-over. Drafting a good script results in time saving in the rest of the creation process. Working the video SEO on the Internet. Youtube positions but it is necessary to start by choosing the key words to position the content, including them in the title and description, among other matters. The video is a format within reach of self-employed workers, small and medium sized enterprises (SME) and large companies that want to reach their customers through online channels, meetings, events, trade fairs and company presentations. Are you ready for the shooting?