DDInteractiva renovates the image of Solfrío for La Vuelta a España 2013 1 August, 2013Websitesddinteractiva The marketing and Internet content-production agency, DDInteractiva, has renovated the online image of gazpacho from Andalucía (cold vegetable soup, mainly tomatoes), one of the brands consolidated in the gastronomy of Andalucía that sponsors La Vuelta Ciclista a España 2013. This company, Alimentaria de Andarax S.L, has commissioned DDInteractiva to make a 360º turn in the image of this brand with the purpose to show the excellent qualities of gazpacho, which is made from completely natural products. DDInteractiva has made the web of Solfrío gazpacho keeping in mind families as main consumers without forgetting that it is an ideal drink for sports people, too. The web designer and audiovisual producer, José López, ensures that “we also made an advertising spot as part of the official web content with the objective to transmit the sensation of having a fresh, natural and vitamin-rich product”. Apart from the Sofrío gazpacho web, DDInteractiva has developed a landing page for the sponsorship of La Vuelta Ciclista a España 2013, which, in turn, includes another advertising spot particularly focussed on sports people as consumers. In short, the new Solfrío online image meets two objectives: reaching gazpacho consumers and positioning this cold soup as a refreshing drink for cyclists.