ROTOR Bike promotes its Q-Rings with an audiovisual campaign 13 January, 2015Videosddinteractiva The international brand of bike components, ROTOR Bike Components, has started an audiovisual campaign to promote its Q-Rings all over the world. The marketing and Internet content-production agency, DDInteractiva, has made the first three pieces with which cycling enthusiasts can know the advantages and singularity of the product. The audiovisual campaign is part of the TryQ promotion, started by ROTOR for consumers to try the product. In turn, it provides the channel of the brand in Youtube with original and interesting contents. There is a first video “How do Q-Rings work?” where how ROTOR oval plates reduce the dead spot in the pedal revolution and its easy fitting on the bicycle rod is explained. In the second audiovisual piece “What a Q-Rings can do for you?” the Spanish brand shows the main advantages of the product and in “Getting started with Q-Rings” the cycling enthusiasts can know the OCP system to choose their OCP optimal point. Cleaning in the recording and editing of the audiovisual campaign by DDInteractiva team boosts the qualities of a unique product, whose first versions were made by the Spanish top-technology manufacturer, EDR, in 1998. Videos are also ready for display and broadcasting through tablets, computers, multimedia devices, Web TV and game consoles (PS, Xbox, among others). ROTOR is a Spanish company that distributes its products in 47 countries, where a high percentage of its production is exported. The brand is continuously innovating challenging the giants in the cycling world.